In honor of the 50th anniversary of Title IX, the Charlotte Sports Foundation (CSF, owner and operator of the Duke’s Mayo Bowl, is providing NIL opportunities to female student-athletes from the University of Maryland and North Carolina State University.

Prior to the Duke’s Mayo Bowl on Dec. 30 between the Terrapins and the Wolfpack, female student-athletes from participating schools will take to social media to share their favorite moment in sports. All athlete stories will be shared via Duke’s Mayo Bowl social channels. These athletes will also be recognized on the videoboard at Bank of America Stadium during the game.

“We believe the Duke’s Mayo Bowl serves as an extraordinary platform to tell impactful stories, and with this year being the 50th anniversary of Title IX we wanted to find creative ways to amplify the voices of female student-athletes,” said Miller Yoho, director of communications and marketing for CSF. “Utilizing NIL to engage the student-athletes not only allowed us to amplify our efforts, but also compensate the student-athletes appropriately for their support of the campaign.”

These efforts are in addition to other NIL opportunities brands have used to the Title IX anniversary by amplifying the female student-athlete voice, including Sprouts Farmers Market and others.

Additionally, after the game, CSF will be naming one player from the game to be a Duke’s Mayo Bowl Ambassador. To operate a campaign of this scale, CSF turned to Opendorse to streamline the procurement, activation and payment for all athletes.