Fans take notice when you’re a partner for the Charlotte Sports Foundation’s signature events. As an official partner, your company receives tailored marketing support through the Charlotte Sport Foundation’s various platforms and advertising that reaches more than 200 million fans. It’s an ideal opportunity to maximize your company’s presence and reach while supporting the city of Charlotte.






Interested in becoming a partner? Get in touch with Will Lawson  at wlawson@charlottesports.org or 704-644-4051 for customized sponsorship opportunities.

Customized Packages

As an official partner, the Charlotte Sports Foundation will work with you to create customized marketing plans specific to your goals and objectives. You’ll also get to enjoy exclusive perks and opportunities such as:

Access to exclusive events | Complimentary ticket packages | Premium hospitality opportunities

Tickets and hospitality

In-stadium and TV visible branding

Social media and digital promotion

On-site brand activation

Tickets and hospitality

TV commercial units

In-arena and TV visible branding

Social media and digital promotion

On-site brand activation

Tickets and hospitality

TV commercial units

In-arena and TV visible branding

Social media and digital promotion

On-site brand activation

On-site activation (race day and at marathon expo)

Race course branding

Social and digital promotion

Tickets and hospitality

TV commercial units

In-arena and TV visible branding

Social media and digital promotion

On-site brand activation

Invitations to exclusive events featuring the participating players

Tickets and hospitality

In-stadium and TV visible branding

Social media and digital promotion

On-site brand activation

Activation Examples

Duke's Mayo "Mayo Dump"
When Duke’s Mayonnaise became title sponsor, CSF and the brand set out to create a moment fans couldn’t ignore. The result was the Mayo Dump: the winning head coach takes a “mayo bath” and receives $10,000 to donate to a charity of the team’s choice. Since the tradition began in 2021, it has trended on social media every year, turning a beloved Southern brand into one of the most talked-about names in college football.
Belk "Belkie Bear" Drop
Belk wanted an in-game moment fans would remember, with a chance to surprise and delight them with Belk gift cards. CSF and Belk created the Belkie Bear Parachute Drop: hundreds of mini plush versions of Belk’s mascot, Belkie Bear, floated down from the rafters of Spectrum Center to unsuspecting fans below. It turned a break in the action into one of the night’s most memorable moments and put Belk’s brand directly into fans’ hands.
Hendrick + CIT – Frances Tiafoe Moment
Hendrick Automotive Group, a Charlotte Invitational sponsor and Cadillac partner, wanted to connect its brand with one of Frances Tiafoe’s existing partners while giving him an experience to remember. CSF and Hendrick invited Frances to Ten Tenths Motor Club, a collaboration between Hendrick Performance and Speedway Motorsports, where he took a brand-new Cadillac around the track with NASCAR legend Jeff Gordon. The moment brought three brands together naturally and produced standout content for social media and in-arena screens.

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