Charlotte Sports Foundation (CSF, owner and operator of the Duke’s Mayo Bowl) announced today the first-of-its-kind, bowl-specific marketplace, which will help players from participating schools in the Duke’s Mayo Bowl maximize name, image and likeness (NIL) opportunities.

“We are thrilled to work with Opendorse to provide opportunities for student-athletes participating in the Duke’s Mayo Bowl to engage our local business community via NIL,” said CSF executive director Danny Morrison. “We believe this marketplace will be impactful for all involved and we look forward to launching it in December.”

Businesses and brands can use the marketplace to easily connect with athletes for participation in promotional campaigns or events. Additionally, supporters of both Duke’s Mayo Bowl teams can find, pitch and pay any player for NIL activities in one compliant platform. Popular activities include video shoutouts, social media posts, live or virtual appearances, and more.

“CSF and the Duke’s Mayo Bowl are setting the standard for providing student-athletes NIL opportunities during big games,” said Opendorse CEO Blake Lawrence. “This is a game-changer for how easy it is to support your favorite athlete during bowl season.”

This year’s Duke’s Mayo Bowl takes place on December 27th and features teams from the ACC and SEC. Teams will be selected on Sunday, December 3rd.