The 2018 Belk College Kickoff, Belk Bowl and ACC Football Championship resulted in a combined economic impact approximately $96.1 million. The total includes $51.9 million in direct visitor spending to the Charlotte community. In addition, 98,000 hotel room nights were generated by the three games. The economic impact data was provided by the Charlotte Regional Visitors Authority.
Charlotte Sports Foundation owns and operates the Belk College Kickoff and Belk Bowl, in addition to serving as the local organizing committee for the ACC Football Championship in Charlotte.
"We are very proud that these prestigious events had such an economic impact to the city of Charlotte," said Will Webb, Executive Director of CSF. "That is a substantial amount of business for the community, during traditionally slow periods in the hospitality industry. Over 98,000 hotel room nights were booked at a time when they would otherwise be vacant. This reinforces the wisdom of investing in sports for the community.