2019 Events Delivered Economic Impact of $76.2 Million to Charlotte

Charlotte, N.C. – The Charlotte Sports Foundation (CSF) today announced that the 2019 Belk College Kickoff, ACC Football Championship, and Belk Bowl resulted in an economic impact of $76.2 million to the Charlotte community. This included $41.2 million in direct visitor spending. In addition, over 73,000 hotel room nights were generated through the three games. The economic impact data was provided by the Charlotte Regional Visitors Authority.

CSF owns and operates the Belk College Kickoff and Belk Bowl, in addition to serving as the local organizing committee for the ACC Football Championship in Charlotte.

“We are pleased that our signature events had a combined economic impact of $76.2 million on the Charlotte community,” said Danny Morrison, Executive Director of the Charlotte Sports Foundation. “One of the most important things is that the events stimulate the Charlotte hospitality industry during traditionally slow periods. The volume of business driven by these three premiere college football games is important to the Charlotte community.”

The Belk College Kickoff, played on August 31, saw the University of North Carolina and the University of South Carolina square off. The game had a total economic impact of $16.1 million, with $8.7 million in direct visitor spending. Over 16,000 hotel room night bookings resulted from the game.

The ACC Football Championship, played on December 7, had Clemson University against the University of Virginia. The game had a total economic impact of $26.7 million, with $14.4 million in direct visitor spending. The game generated over 28,000 hotel room nights.

The Belk Bowl, played on December 31, saw the University of Kentucky against Virginia Tech. The game had a total economic impact of $33.4 million, with $18.1 million in direct visitor spending. The game resulted in over 29,000 hotel room nights.

The mission of the Charlotte Sports Foundation (CSF), a 501(c)(3), is to provide leadership for sports-based initiatives that result in a positive impact on the economy and quality of life in the Charlotte region.

CSF’s future regular season football games scheduled include: Wake Forest University and the University of Notre Dame (2020), East Carolina University vs. Appalachian State University and the University of Georgia vs. Clemson University (2021), and the Universities of North Carolina and South Carolina (2023). The Foundation also provides support for recruitment and operation of other local sporting events, including the 2020 ACC Baseball Tournament, and spearheads Charlotte’s continued growth as a preferred host for premier national and regional sporting events.

CSF was created in the spring of 2013 as a combined entity of Charlotte’s two primary sports development groups, Charlotte Collegiate Football and the Charlotte Regional Sports Commission. Its origins can be traced to the vision of Charlotte civic leaders after the very successful hosting of the 1994 NCAA Men’s Final Four.

The Board of Directors that guides the Charlotte Sports Foundation boasts a dynamic roster of top Charlotte civic and business leaders. Please visit www.CharlotteSports.org for more information.


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