GRAMMY-winning music superstar Tim McGraw will perform live at the 2016 Belk Bowl FanFest concert being held this year at BB&T Ballpark in Charlotte, North Carolina, on Thursday, Dec. 29. The concert will precede the match-up of the Atlantic Coast Conference (ACC) and Southeastern Conference (SEC), which kicks off at 5:30 p.m. at Bank of America Stadium.
The “Humble and Kind” singer is a three-time GRAMMY Awards winner with more than 56 million records sold worldwide and 41 No. 1 singles to his name. The talented singer, songwriter and actor has racked up a list of impressive career credits including, among many honors, 16 Academy of Country Music Awards, 14 Country Music Association Awards, 10 American Music Awards, and big-screen appearances in films like “The Blind Side,” “Friday Night Lights” and “The Kingdom.”
“We couldn’t think of anyone better than a dynamic music icon like Tim McGraw to help celebrate the Belk Bowl’s 15th anniversary with fans,” said Lisa Harper, CEO of Belk. “Tim brings incredible energy and Southern charm to his performances, and Belk can’t wait to share this memorable experience with ACC and SEC fans and visitors to Charlotte.”
The Belk Bowl FanFest is the Bowl’s marquee pregame celebration. In addition to the concert, fans also will enjoy live entertainment, interactive displays and a number of food and beverage options in uptown Charlotte at Mint Street and Romare Bearden Park. FanFest festivities begin at 11 a.m. with McGraw’s performance inside BB&T Ballpark scheduled for 2 p.m.
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“We are very pleased to host the annual Belk Bowl concert at BB&T Ballpark this year,” stated Dan Rajkowski, the Charlotte Knights’ chief operating officer. “Belk has been a long-standing partner, and we couldn’t be more pleased to bring this great event to our ballpark.”
The Belk Bowl’s new, redesigned website (www.BelkBowl.com) is a destination for fans to get official information about the game and surrounding events.
College football’s only bowl game to call the Carolinas home, the Belk Bowl has long-term partnerships in place with Belk, ESPN, the ACC and SEC, all through 2019. Belk has been the title sponsor of the Belk Bowl since 2011, working to help increase the Bowl’s visibility both regionally and nationally.
“As Belk’s partner, we’re thrilled to be able to work with a company that has such a deep connection to the Carolinas and Southern hospitality,” said Will Webb, Belk Bowl Executive Director. “Together, we look forward to providing fans with a great experience to celebrate our 15th anniversary milestone.”