(Chicago, IL) – Front office professionals throughout the collegiate and professional sports industry will gather in Charlotte, North Carolina to discuss the latest trends and challenges facing fan experience at the 3rd Annual Sports Fan Engagement Conference. The conference, hosted by Q1 Productions, will take place February 29-March 1, 2016, and will once again offer an exclusive chance for marketing, social media, and on-site engagement professionals to network and share best practices.
This year, session presenters, panelists, and keynote speakers represent every sports league, the collegiate sector, and outside experts. Conference delegates will hear a wide array of insights from high-level digital, social media, and marketing leaders including Kenton Olson of the Seattle Seahawks, Craig Pintens of the University of Oregon, Meg Ryan of the Atlanta Hawks, and many more. Topics to be discussed include optimizing fan engagement through convergence of broadcast, digital and marketing methods, targeting specific growth opportunities, developing content strategy year-round, and innovative mobile applications and game-day technologies to enhance fan engagement.
“There is no question that our fans are at the heart of everything we do in athletics, and we need to understand the fan experience at every touch point possible,” said speaker Keith Bretzius, Director of Digital for University of Michigan Athletics. “This conference will provide marketing and digital executives the best tactics and insights to engage fans and grow loyalty.”
By popular request, this year’s meeting will offer sessions relating to both digital and in-game marketing, and delegates will have the opportunity to tailor their conference experience that best suits their individual team needs. Networking opportunities are built into the agenda, offering open-floor discussion and idea sharing on the latest trends, best practices, and challenges.
About the Organizer
Q1 Productions designs and develops webinars, training courses, conference programs and forums aimed at specifically targeted audiences throughout a variety of industries in order to provide strategic learning and timely program content. Through a highly structured production process focused on research calls with end-users and key stakeholders in the industry, our team is able to understand the immediate business concerns of today’s leading executives. Our programs provide solutions to the urgent educational and information needs of our attendees.